Urstadt Biddle Properties Inc.
display design • print collateral
UBP, a publicly traded REIT with a distinguished presence in the NY metro area for over five decades, specializes in the management and operation of grocery anchored retail shopping centers, spanning an impressive portfolio of 80 properties. Despite their seasoned reputation and esteemed standing, UBP faced challenges in crafting a compelling visual identity that intricately showcased their niche as grocery-anchored establishments, in the NY metro area, while effectively resonating with both national anchor tenants and locally-owned businesses.
