It Starts with YES - Yankees tune-in campaign
Promotional campaign design • motion
Another year. Another opportunity to make the Yankees feel as great as they always are. When excellence becomes expected, the challenge becomes finding new ways to make it feel exciting, fresh, and larger than life year after year.
The objective was to create a fresh visual approach for the new season by drawing inspiration from the iconic limestone found throughout Yankee Stadium. The limestone became the foundational building block of the campaign, evolving across static and motion executions to establish a distinct visual identity during a pivotal offseason marked by significant change and transition for the Yankees.
